NASDAQ, RCKY - Rocky Brands Inc
All references to ?we,? ?us,? ?our,? ?Rocky Brands,? or the ?Company? in this
Annual Report on Form 10-K mean Rocky Brands, Inc. and Subsidiaries.
We are a leading designer, manufacturer and marketer of premium quality footwear
marketed under a portfolio of well recognized brand names including Rocky
Outdoor Gear, Georgia Boot, Durango, Lehigh and Dickies. Our brands have a long
history of representing high quality, comfortable, functional and durable
footwear and our products are organized around four target markets: outdoor,
work, duty and western. Our footwear products incorporate varying features and
are positioned across a range of suggested retail price points from $29.95 for
our value priced products to $249.95 for our premium products. In addition, as
part of our strategy of outfitting consumers from head-to-toe, we market
complementary branded apparel and accessories that we believe leverage the
strength and positioning of each of our brands. ...
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