NASDAQ, NTES - Netease Inc ADR
Our business was founded in June 1997, and we began offering search services and
free Web-based e-mail starting mid-1997 and early-1998, respectively. In
mid-1998, we changed our business model from a software developer to an Internet
technology company and commenced developing the NetEase websites. In mid-1999,
we established our advertising sales force to sell advertisements on the NetEase
websites and also began to offer e-commerce platforms and to provide online
shopping mall and other e-commerce services in China through Guangzhou NetEase,
a related party. In 2001, we also began focusing on fee-based premium services
and online entertainment services, including online games, wireless value-added
services, premium e-mail services and other subscription-type services. Our
focus on these services continued throughout 2004, 2005 and 2006.
In connection with the restructuring of our operations which is discussed below
in Item 7.B. ...
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